Is Your Passion Innate or Practiced?

Times are tough, there is no avoiding it and trying to attract new customers, delight existing ones and grow the business all at the same time can become a difficult task. At some point in their business life cycle most entrepreneurs and business owners will go through a stage where they feel they have run out of steam and may even begin to question their own ability.

When working with start-ups, early stage businesses or companies that are just continually working hard to grow; I always ask these golden questions before any practicalities are put into place: ‘Why did you build this business?’ and ‘What does it mean to you?’

Most people get caught up in the day to day activity and the challenges they face, and then forget about the desire which was the catalyst to their passion and which started them on the road to building their business in the first place.

My philosophy is simple; If you don’t have real pass1on to succeed, you may survive with a certain level of results but it will be a long painful journey. Once you re-connect with the excitement, desire and pure passion of achieving your vision; energy and determination flow easily, decisions are made quickly, actions are taken faster and bigger and better results are achieved and celebrated.

Without addressing this key factor any business strategy, process or technique will simply not be applied to its full effect, if at all. So when it feels like you are facing yet another challenge remember to first spend some well-deserved time remembering why YOU are in your business and what it means to YOU. Then tackle the challenge wrth renewed energy and the courage of your convictions.

In this powerful clip Steve Jobs explains how important being genuinely passionate is to being successful.