What Does Your Brand Stand For?

Effective branding is essential. Many companies and indeed people have already proven the success that demonstrating and communicating their brand with passion and conviction can bring.

So what lies underneath the brand and how does it become so powerful? The answers to this question are in the essence of what your brand stands for. what promise it delivers and what’s at the heart of your offering.

A brand is not a logo that just stands out and looks good. The logo is the identification of the brand and it should reflect your brand values and not only shine with its promise but deliver its promise. If this is executed correctly then your customers will consistently experience your core essence and values everytime they come into contact with it. That’s when a brand becomes truly powerful.

In this clip of Stave Jobs On Marketing he really brings this point home; it’s a great presentation and a very powerful message.